Fry Econ 101
IN THIS LESSON
Love it or hate it, delivery can add revenue without additional overhead. Let french fries lead the way.
Selling French fries through delivery platforms like UberEATS and DoorDash can be profitable due to several factors. Notably, French fries were the most ordered item on these platforms in 2020, 2021, and 2022. This high demand ensures a steady flow of customers, which is crucial for maintaining consistent sales (DoorDash) (Home) (The Food Institute).
The average French fry delivery sales for a restaurant can vary significantly based on location, restaurant size, and customer base. However, French fries are consistently one of the most popular delivery items, indicating strong demand and potential profitability for restaurants.
Average Sales Insights
High Demand: French fries were the most ordered item on UberEATS and DoorDash in 2020, 2021, and 2022, indicating consistent high demand (DoorDash) (Home) (The Food Institute).
Sales Figures: While specific average sales figures for French fries alone aren't widely published, insights from various sources show that items like French fries drive significant revenue. For instance, McDonald's, which offers delivery through UberEATS, sees French fries as their top delivery item, contributing notably to their delivery sales (Skift Table).
Pricing and Profitability: The cost to produce a 6oz serving of fries is approximately $0.84, and for a 12oz serving, it is $1.67. With a selling price of $4.50 for a 6oz serving and around $7.00 for a 12oz serving, restaurants can achieve a healthy profit margin even after accounting for delivery platform commissions, which are typically around 30%.
Example Profit Calculation
6oz Serving:
Selling Price: $4.50
Platform Commission (30%): $1.35
Net Revenue: $3.15
Cost of Goods Sold (COGS): $0.99
Profit per Serving: $2.16
12oz Serving:
Selling Price: $7.00
Platform Commission (30%): $2.10
Net Revenue: $4.90
COGS: $1.82
Profit per Serving: $3.08
Additional Factors
Market Trends: The popularity of French fries remains strong, with an increasing trend in the consumption of modified fries such as cheese fries and other variants, which can further boost sales (The Food Institute).
Delivery Impact: The shift towards delivery services has been significant, especially during and after the pandemic, helping maintain and even increase French fry sales despite challenges faced by the restaurant industry (Potato Country) (PotatoPro).
In conclusion, leveraging delivery platforms can be highly profitable for selling French fries due to their popularity and the ability to maintain substantial profit margins despite platform fees. The consistent high demand and versatility of French fries make them an excellent item for restaurants to feature prominently in their delivery menus.
Bonus Fact
Frites Street fries naturally stay hot & crispy longer than the competition — because of the way we produce our fries. We don’t need to add a secret coating containing unwanted ingredients to deliver hot & fresh fries. As long as you use the right packaging that doesn’t steam your fries, your customers will be happier with Frites Street fries every time.