Frites Street

About Us

In 2010 Flip was hired as a member of the opening staff for a Phoenix restaurant. As a die-hard food enthusiast, he had an instant interest in the food and ingredients of the new establishment, and committed to exploring the different foods of the world to learn more.

Over the next five years, Flip continued his career in the music industry, on-tour with a number of bands in locations all around the world. But in 2014 Flip returned to Phoenix with a goal to realize his long-time dream of opening a food truck – and since no matter what city or country you visit, everyone loves french fries – the fare for the truck was clear!

He couldn’t stop there, however, because a true lover of food would never be satisfied with your run-of-the-mill fried potato stick, so the hunt began for the perfect french fry preparation. The french fry settled on was the classic Belgian pomme frites (pronounced kind of like “pom freet”; it’s just a fancy term for french fries). The thick cut batons are double fried to give the exterior a satisfying crunch, while preserving the fluffy goodness of the potato inside.

Once the ultimate french fry had been attained, he could have left well-enough alone, but he knew there was more to offer. He set about creating a menu of french fry toppings unlike those seen anywhere else: slow braised meats, scratch sauces, pickled vegetables, and fresh produce, expertly combined, and served atop a hearty portion of their trademark “golden brown delicious” frites, to satisfy even the most demanding palate.

In 2016, the decision was made to expand their frites following and reach even more food enthusiasts by offering their amazing frites to local chefs and restaurants. Now, Frites Street can be found in many of the most popular restaurants in the valley.

Flip Isard

Frites Master

Phillip “Flip” Isard is a Phoenix native who was raised to be a purveyor of amazing local food. When he was just 12 years old, Flip attended his first cooking class taught by local Chef Justin Beckett.  It was that class that secured Flip’s love of food and cooking and inspired him to expand his knowledge of the food and restaurant industry.  Over the years, Flip worked in a number of kitchens and restaurants in both back of house and front of house positions.  At age 18, Flip was offered the opportunity of a lifetime to work in the music industry and tour with some of the top rock and metal bands in the world.  As a food enthusiast, this provided Flip with the opportunity to explore the different culinary scenes around the globe.  After traveling the world for almost ten years, and seeing how the street food culture in other cities and countries was a respected industry, he knew that opening a food truck in his hometown of Phoenix was the perfect plan. He started serving at The Gladly upon his return, and his experience from traveling the world, combined with the amazing mentoring of owners Bernie and Andrew, Braden and Flip developed the Frites Street business model and were ready to launch their company.

Flip’s love of food and alluring personality comes together in a perfect hybrid as the front man of Frites Street!

One cannot think well, love well, sleep well, if one has not dined.

In The News

Frites Street is all over the news! Hear what the press has to say about us.